Everything you ever wanted to know about batteries

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When “Open 24 Hours” AIN’T a good thing…!

Among the annals of The Battery Genius’ experience, lies the joy of “First Car Ownership”.  We all remember the feeling… Saving your babysitting, (or in my case) Lifeguarding, grocery bagger and Lawn-mowing money to own the first piece of real-honest-to-goodness Freedom and a sliver of the bigger American Dream. I wanted to own a car so bad from the...

Lifeline Batteries – The Best Marine and RV Battery

Without a doubt, the most common question we get from Lifeline Battery shoppers is, “Why are they so much better than other batteries?” The truth remains the same: They are simply a better battery. Every single battery is hand-packed and carefully assembled using the latest AGM technology and proprietary electrolyte and Glass-Mat chemistry. Buy...

When summer heats up, Stay Hydrated!

My daddy used to work me to near death on his farm in rural Missouri. Hot summers with 90% humidity and a high sun scalding the back of my neck would make me (literally) beg for an afternoon dip in the shallows of the Gasconade River. A couple of times, I can remember actually frying an egg on the asphalt of Highway AB (really route 66) at the end of the...

Sometimes, less is more.

The first time anyone asked me for batteries for their remote-operated automatic mower, I thought, “this guy is nuts”. After all, I have been using my remote operated automatic mower for three years and NEVER put batteries in him – heck, I didn’t even know they took batteries.  But when this customer explained that he was NOT referring to a...

NOTHING Should get Between you and your weekend!

NOTHING Should get Between you and your weekend!

Jul 9, 2010

In the summer of 1985, before cellular telephones were affordable and satellite communication reigned; my family went to Table Rock Lake in Missouri to spend a day on the water with dear friends and our beloved ski boat at the cabin.  My friend, Jeremy Deerwester came with us and we spent the entire day skiing, tubing, and Zip Sledding (hey, it was the...